Marketing is More Than
a Token Process
“Necessity is the mother of invention!” The first
time I heard this was nearly twenty years ago when I was introduced
to Tony Robbins’ material. I was listening to, and applying,
information from his thirty day series. I have to admit, the
first time I heard this it didn’t quite register.
However, nearly two decades later, it makes all the sense
in the world. In fact, a majority of the things we take for
granted were created out of a need. When the need became great
enough, someone figured out a solution.
Such is the case with a new eBook that just hit the market
- Tokens for TV. The idea for this informative book is the
brainchild of working mom, Lisa Workman. As she explains it,
about a year ago, she and her husband were struggling with
how to get their kids to take an interest in choosing how
much television and computer time they were spending each
day. She came up with a system that not only limited how much
TV/Computer time they received, but also took out some of
the parental nagging and placed some responsibility on their
shoulders. She came up with a simple solution to helping children
manage their television and computer time.
Seeing how effective her system is, friends started asking
her how it worked. After numerous requests, she began writing
down the system and eventually fine tuned it to the point
it became her now popular eBook, Tokens for TV.
An exciting aspect of this resource is that the information
aligns perfectly with Lisa’s personal and professional
vision and mission. She is extremely committed to providing
quality information to families while promoting healthy lifestyles
for children. However, something Lisa realizes is that without
an effective marketing campaign to promote Tokens for TV there
are many people who will never know how effective the system
Lisa has put together a very effective campaign which includes
full use of her Tokens for TV website, free reports, and article
distribution both online and off, interviews with the media
and viral marketing. Her marketing plan was developed long
before the eBook was taken to market. Without a doubt, she
will be successful in getting the word out.
Like Lisa Workman, many people have an idea that is a perfect
solution to a common problem. Unlike Lisa, a great majority
of people only think about the solution, yet do nothing about
it. Then they wonder why success happens to others but not
to them. Success is determined by the actions one takes.
As you think of solutions you can offer to your customers
or clients, how would you answer the following questions?
1. What is the primary problem that keeps your customers awake
2. What products or services do you need to develop that would
solve their problem?
3. What do you need to do to market your product or service?
4. Do you have a plan put in place?
5. Are you willing to invest the time and money into marketing
your product or service?
6. Are you willing to take responsibility for all that needs
to be done on a consistent basis?
When Lisa identified a problem that prevails in many families
she could have responded like most and simply said, “Wouldn’t
it be nice if someone came up with a solution?” Rather,
she mapped out the solution, developed it into a system and
is now making it available to those who will benefit from
by Kathleen Gage