Inner Directed Marketing
-- A New Way to Prosper in Tough Times
by Joe Vitale
One day many years ago I asked a man how he got new business.
He replied, "Angels hand out my business cards."
Yes, that's really what he said. I thought he was pretty strange,
too, so I didn't pursue the matter with him. But I did notice
that he seemed busy and prosperous. He was getting business,
some how, some way.
A year or so ago another man and I were talking. I asked him
the same question. He answered, "Mostly I get business
by wishing for it." He, too, seemed busy and doing well.
I'm not kidding here. But were they?
I don't think so. If you've read my latest book, "Spiritual
Marketing," you know I believe in magic and miracles.
But you would also know that I believe in being practical.
If wishing doesn't work, it needs replaced. If angels aren't
bringing in new business, they need fired.
But here's the rub:
Wishing and angels DO seem to bring in new business.
Quit rolling your eyes. Let me explain:
When I was in Las Vegas October 6, 2001, for the now famous
Guerilla Marketing Boot Camp featuring best-selling author
Jay Conrad Levinson and Aesop Marketing's CEO Mark Joyner,
I met many "old friends" for the first time. I didn't
get to spend enough time with any of them, but the brief moments
I had with a couple of them were illuminating.
Joe Sugarman, the genius behind the world-wide success of
BluBlocker sunglasses and the author of several masterpieces
on marketing, walked up to me and congratulated me on my "Spiritual
"I didn't know you were so spiritual," he said.
"That was a real surprise to learn. That's what I've
been doing for years."
One of the greatest marketing minds in the history of America
just admitted that he used SPIRITUAL principles to make money!?!?!!?!?
And to make A LOT of money, at that!?
Days later, once he and I had returned to our homes after
the seminar, Joe sent me an email saying he practiced a simple
two-step process for getting results: Visualize it and let
Okay, okay. I've got one man talking to angels, another wishing
for business, and Joe Sugarman imagining his desires and letting
them just, well, go.
What's happening here?
I'll tell you what's happening. It's an awakening in business.
My friend John Harricharan, author of the great book, "The
Power Pause," once told me, "The next trend will
be spiritual. We went through the information age. We're now
going into the spiritual age."
Just the other day John wrote me an email saying, "There
is a loud cry and yearning for things of the spirit, but not
like it used to be. Now the world is looking for "practical
spirituality" -- not spirituality that spends an hour
or two a week in a church, synagogue, mosque or temple. But
a spirituality that pervades our business, our relationships
and all phases of our lives. It's like my late, great friend,
Sun Bear once said, 'If your medicine doesn't grow corn, of
what use is it?'"
More and more people today are beginning to realize that their
power for creating wealth in the world isn't THEIR power at
Instead, it's the right use of THE power---which is the energy
of all that is.
But, how do you use this strange new way to get more business?
Simple. I call it "Inner Directed Marketing." Consider
it a shorthand version of "Spiritual Marketing."
Consider it a slight refinement of what Joe Sugarman said
he does. Here's how it works:
Step One: Set an intention.
Intention rules the earth. When you state "I WILL..."
or "I AM..." and then complete the sentence with
a clear statement of whatever it is you want to be, do, or
have, you create a command that vibrates with power. An example
might be, "I WILL write an article on Inner Directed
Marketing that helps people easily get better results and
which will somehow lead to my receiving $50,000 every month
in passive income." Tall order? Maybe. But I believe
anything is possible, so why not shoot for the moon? As Robert
Collier said, "Plant the seed of desire in your mind
and it forms a nucleus with power to attract to itself everything
needed for its fulfillment." It also helps if I clearly
visualize this intention, and if I fully feel what it would
be like to *already* have achieved it.
Step Two: Let it go.
Letting go is where the magic happens. Letting go means you
are okay getting your intention AND you are okay if you don't
get it. It's a state of cool detachment. It's a state of neutrality
toward your intention: You WANT it but you don't NEED it.
When you release your intention to the world, you are releasing
a "magic spell" that will stir the energy of all
that is to do your bidding. Now this doesn't mean you don't
DO anything. Instead, what it means is that you act on the
impulses you get and the opportunities you receive. By doing
so, you'll be brought to the thing you want---or to something
In another email to me from Joe Sugarman (used here with his
permission), he clarified this two-step process by explaining
it this way:
"Having established in your own mind the power of thought,
let us say you then create the energy (thought) and let it
go. It goes through the universe with a power and a fury that
you wouldn't believe. But the second key here is that you
don't want to dwell on what you've just let go or keep visualizing
it or even keep thinking about it. Why? Because it interferes
with the perfection of the universe to manifest exactly what
you want to accomplish."
I'm with you. I was confused at first, too. This two step
process is just as strange as the five-step one in my "Spiritual
Marketing" book, or the wishing one, or angels one, of
The thing is, all these methods work. They work for me, and
I have a dozen books, several audiotapes, a country estate,
and a luxury sports car to prove it. And they work for Joe
Sugarman, who has built an empire. In fact, these "inside
out" methods work for all the quietly daring business
people who practice this white magic approach to marketing.
Want more proof?
Take Bob Scheinfeld. He's the author of "The Invisible
Path to Success." He says his very spiritual method was
used to build Fortune 500 companies, help a computer store
jump from $90 million to $350 million in sales, and help a
software company leap from $1.27 million to $21.8 million
Talk about hard evidence!
I could probably quote from a thousand books at this point.
I'll just reach over and grab a book I am currently reading:
"Immortal Man" by Neville. Here's what that great
New Thought teacher said in one of his lectures:
"First, have a dream, and by a dream I mean a day dream,
a glorious, wonderful day dream. Then ask yourself, 'What
would it be like if it were true that I am now the man I am
dreaming I would like to be. What would it be like?' Then
catch the mood of the wish fulfilled and drench yourself with
that feeling. Then for all your tomorrows try to the best
of your ability to walk faithful to that assumption, and I
am telling you from my own experience, in a way that no one
knows, it will come and it will come suddenly."
It's truly that easy. And you don't have to talk to angels
to make it happen!
In fact, you can probably reduce all these methods and all
these steps to just one approach to making your dreams come
true: Be happy.
That's right. Be happy.
As my friend Barry Neil Kaufman wrote in his wonderful book,
"Power Dialogues": "You can get what you want
without needing it to be happy."
He says when you are happy, you are more inclined to go for,
and get, your dreams. And if for some reason you don't manifest
your goal, well, you're still happy!
I've always felt there was an escalator through life. I've
found it. And I just showed you where it is.
Won't you step up and enjoy the ride?
About the Author
Dr. Joe Vitale is the author of way too many books to list
here. His latest title is "The Attractor Factor: 5 Easy
Steps for Creating Wealth (or anything else) From the Inside
Out." Register for his monthly complimentary ezine at
http://www.mrfire.com. His Executive Mentoring Program is
described at http://www.joe-vitale-executive-mentoring.com/