Network Marketing- What
REALLY is Network Marketing and MLM- Bottom Line?
by Doug Firebaugh
The question MANY people have as they THINK about starting
a home-business is this:
WHAT REALLY IS Network Marketing and MLM?
What you see Network Marketing and MLM as, has a lot to do
with your perspective you were given at the time you were
signed up, or what you have heard from other people if you
are just looking at Network marketing and considering MLM.
Every company has their own "Corporate Culture"
that is unique to them, and is part of who they are.
This will influence heavily your view of what Network Marketing
is. We will simply give you our views and definition after
22 years in the industry, and also to empower your ability
to perform in the marketplace with Network Marketing at maximum
Network Marketing, or MLM, is considered basically a personal
channel of distribution business ,for goods and services that
also can have a "Mini Franchise" opportunity attached.
We call Network Marketing "Personal Distribution."
You can join a network marketing company and personally distribute
your products to customers, and then recruit a Rep group that
you can obtain a percentage of royalties from, by overriding
your groups volume. This is much like a real estate broker,
and this allows you to build an override structure off of
what volume and business your team builds.
And most look at Network Marketing as exactly that. A system
for creating wealth through your efforts as well as other
Nothing wrong there, but there is a huge void in that reality.
Before you can build a group that does not fall apart, or
go away, you MUST understand what MLM and network marketing
REALLY is from a Big Picture standpoint, and all the rest
will fall into line. There are many explanations out in the
marketplace of Network Marketing, but let's look at it from
a BIGGER Picture, and Bottom Line.
All Network Marketing REALLY is, is a Personal Development
System, masterfully molded into a business of product distribution,
that can be duplicated. Did you get that?
READ THAT AGAIN!
What that means is Network Marketing and MLM requires and
DEMANDS Personal Growth and Development from you in order
to Succeed in this business. There is no other way to Succeed
in Network Marketing.
Here is an INFERNO Secret that MOST people will never tell
you when you first come into MLM:
Most people bring inadequate attitudes, skills and habits
to Network Marketing, and with that, they try to build a business
with skills that have produced failure in the past, and guarantee
No, they don't plan to fail, they just have not developed
the necessary skills to the level that is required to Succeed
in MLM, simple and plain. Those skills cannot PRODUCE Success
because they are not prepared FOR success.
Did you get that?
And most are never told that their skills are lacking and
need refining and building. Network Marketing is not a cake
walk, and does require a SOLID set of skills to Succeed.
And that is why we at PassionFire believe that LEADERSHIP
is the Secret Weapon to this business of Network Marketing.
People will follow you into this business, if you lead them
with strength, and grow them into Success. You must learn
to lead you and others on a Power Path of Growth, which will
increase the odds of you Succeeding in MLM Tremendously.
You must Learn in Network Marketing and MLM:
1. Company info and how to present.
2. Product Info and how to present.
3. Pay Plan info and the parts to it.
4. How to Recruit.
5. How to Train.
6. How to Duplicate and more.
And HOW you do that will depend on the Skillset you bring
to this business. Especially the Master Skill- The COMMUNICATION
Here is a Secret. You get PAID to do one thing in Network
Marekting, and everything else revolves around it.
What is it?
COMMUNICATING with people!
And if you bring an inadequate communication style, habits,
focus, and skills with you into this business, you will fail.
Leadership, partly, is about Masterful Communication, and
no matter how good you are with people, you MUST have a masterful
skillset to communicate with folks, and that is where Personal
Growth comes in for network marketing.
You must grow and develop your skills to the level that this
business DEMANDS, and that requires work, study, and experience
in the field.
ALL millionaires in this business GREW to the level of GREATNESS
that was required of them and beyond. Most did not come into
Network Marketing with those skills already intact. They GREW
INTO the Business, day by day, week by week, call by call,
and hour by hour.
Now the Question is, How?
The answer is through MLM and Network Marketing Personal Development,
and Mastery in Communication. Those are TWO KEY Secrets to
both MLM and Network Marketing Leadership Success.
Yes, Network Marketing is:
1. A channel and business of Personal Distribution.
2. A Business of "Mini Franchises" that can be duplicated.
3. A direct sales business.
4. A "People Business" for average people to grow
to do extraordinary things.
BUT, in wrapping this up, all Leaders understand the TRUE
business they are in, in Network Marketing. You are in the
business of Touching and Changing People's Lives, Including
In the palm of your hand, you hold a Power with MLM. It is
a Power to change people's lives radically, in many ways,
with what this industry can bring to it, as well as bring
to your own life. What you do with that Life Changing Power
in Network Marketing is up to you!
You can tap into that Power and start a WildFire of Growth
and Success in your life, and then Spread the Fire to others.
How? Through Growth and increasing your own skills as well
as others through Engaging this business of Network marketing
on a daily basis, and teaching it to others, so they can do
And then, an amazing thing happens:
We call it the "DoubleBuild".(sm). As you build
the business, the business is building you!
And that is how you grow in this business. By studying it,
doing it, and focusing on Personal Growth in Network Marketing,
and the rest will help create the Person you need to become,
in order to create the Life you want to live, and help others
do the same, through Leadership.
Network Marketing then, is a Power you have tapped into. A
Life-changing Power, that demands growth from you, to be able
to unleash that greatness inside of you, and then help others
do the same through their business (which is your downline).
That is How you Create Wealth in this business. Get into the
business, grow into the business, and then seed and grow greatness
into others, through the Power in this business called Network
Marketing. And YOU can create wealth like crazy in MLM, with
Bottom Line, that is what MLM and Network Marketing is truly
about and really is: A Personal Distribution System for products,
that can be taught and duplicated by other people, and when
you do that, it changes people's lives and lifestyle with
it's multiplying income and life changing power. THAT REALLY
is Network marketing and MLM.
blessings...doug (c) 2005/ all rights reserved
About the Author
Doug Firebaugh is one of the top MLM Network Marketing Trainers
in the world. Over a million people a month read his training
ezine. He spent the last 7 years
traveling the world speaking and training on Success. He lives
in Birmingham Michigan, and you can receive a FREE subscription
to his training ezine- The MLM
Success HEAT- at: http://www.passionfire.com/pf_heat_4.html